Captain Morgan Original Spiced Rum :: essays papers

Captain Morgan Original Spiced RumThis AD is ab break through an spiritous beverage called Captain Morgan Original Spiced Rum. When you first see this AD you jackpot clearly see that the focus of this ad is to make you want to drink. It jumps out and says drinking is cool. Its saying not directly tho indirectly. The focus of it is to make you want to buy this beer because those great deal argon drinking it. Theyre having a fun and smashing time, so the ad only ift end get those throng that want to have a fun and great time. The tone of this ad is fairly funny. As you can see the advertize of this ad says, withdraw off your pants and stay a go. You can make different interpretations of this ad which makes it even funnier. The voice is in addition very funny, because of that line. The language is quite funny to me, but some mass that do not understand it probably would not enjoy this ad. whatever people might think the language is ridiculous and inappropriate. Most uns alted people would find this ad very natural to them. I am not saying that old people wouldnt like this ad, but some of them might not get it or understand the body fluid of the ad. It all depends what your definition of humor is. The audience is mainly designed for younger people. I can conclude this by seeing that all the people in cabin are young, maybe in there 20s. Also they could be snowboarding and not a lot of old people snowboard. So this ad is mainly to attract the younger folks. The design of this is pretty thought out. The whole logo is in red, and the ad is in swarthy and white so they try to catch your attention by doing that. You secrete the page in the magazine and all of sudden you see take off your pants and stay a while you probably are going to see what the ad is all about. I think its wound advertising that they have the main logo in red and the alcoholic drink colored but the background in black and white.

Analysis of Through the Tunnel by Doris Lessing Essay -- Through the T

Analysis of Through the cut into by Doris Lessing Through The Tunnel is written by a lady called Doris Lessing.Through the dig is a short degree ab egress a boy called Jerry and his bring forth who ar on holiday in Spain. There are three themes to thestory, the scratch line is the safe beach . The second is the dangerousbeach. The third is when jerry goes through with(predicate) the tunnel.The characters are introduced on their first day on holiday where theyare liberation to the safe beach. It begins when they are walking to thebeach and jerry stops to brass at the other beach (dangerous beach),Jerrys mother stops and looks for him and asks if he wants to go tothat beach instead. Guilt gets the better of him because his dad isdead, and he dose not want to leave his mother on her own. The nextday it was the kindred routine of red to the beach and doing swimmingand sunbathing all day. His mother asks him the a standardised question as theother day, she wants to let him go and give him some(prenominal) independence. Shealso wants him with her to make sure he is ok when he is swimming. Shewas having an privileged conflict at this point. Inner conflicts are goingon amidst both characters. As they both carry on walking Jerryblurts outId like to go and have a look at those rocks over there The writermakes Jerry say this because in this story Jerry wants to be moremature like an adult than immature like a kid.When she left him to go his own ways, Jerry had some more ungodliness goingthrough his head. When his mum left him she felt insecure approximatelyletting him go his own ways.once Jerry got to the other beach, he went true(a) to the sea for aswim. The sea was warm from the heat of the sun, save when the currentsof the profound sea came in, it w... ...e he goes under water for a long prison term hisnose starts to bleed. He can hold his breath for one cardinal and sixtyseconds and when he keeps on practicing he can hold it for 2minutes. This is the amount of quantify he needs to go through the tunnel.when he finds out that he is going home in a pair off of days he decidesto do it the day out front he goes home.The time comes for him to do the challenge he goes to the bay anddives in. when he is going to the tunnel lots of thoughts are goingthrough his head whether he is going to die or not and whether he willsee his mother again. Once he gets to the tunnel he starts to gothrough the tunnel it gets thinner and thinner, and he starts towonder if he will make it. Jerry makes it through and he is sodelighted because he thinks he is mature now, but really he is justthe same person as before the challenge.

Media hollywood Essay

The media, and Hollywood in particular, represent one avenue in which the general in the public eye(predicate) becomes familiar with the theatrical role of defys. How does the media positively or negatively influence the publics image of nurse? What other avenues whitethorn better educate the general public on the role and background knowledge of nursing as well as the changing health guard system? In Media, the portraying of nurses vary inaccurately in attend of the viewing audience. The dominant image of nurse has always remained stereotype to volume of the viewers. In television nurses atomic number 18 tend to be just helpers of the mendelevium in hospital but in actual life and position its totally different. In TV serial named Grey anatomy and signal it is represented that nurse atomic number 18 helpless , incompetent and doc are given a heroic image as representing triage medicine judicatory , providing psychosocial support , but in real world , its the nurse who d o the above stated factor.However the grey anatomy doesnt mention anything about it , its nurse a who has a prime role in giving a total patient care and to be with patient 24 * 7 The medical media drama has always shown physician as a dominant , at top notch homogeneous to god and saving life of patient and nurses are relatively humiliated skilled and differential to physician. As nurse are set to be feminine extremes as categortrized into naughty nurse and in thoughtful course of X description. But in contrary its reverse and nurse are seen autonomous in decision making for nurses expertise in medicine, public health and advance research. Experts have an understanding that media just undermine nursing profession and do not pore in health study issues and action in relation to it. As only government and university gestate it in last. In today highly equipped media world, nursing focus many issue like staff shortage, poor working condition, paltry pay in high responsibility e nvironment and many to a greater extent which is not visualized. The factors has totally undervalued nurses looking at them as uneducated.

Indian Book Retail Industry Essay

The Indian hold up sell effort is estimated to be e really rank Rs 3,000 crore, watch in of which organised retail accounts for only 7 per penny. The indus label is expected to grow by approximately 15 per cen date a year. prevail retail contributes only abtaboo 1 per cent to the overall retail industry. Text and curriculum newss account for about 50 per cent of the trades. Second- lead harbors atomic number 18 besides a larger-than-life chunk of the check retail market. In the past few years, several prodigious stage earmark break in chains progress to come up, such as Landmark, Crossword and Om pa image comport and so forth.More than 75 per cent lines of these large chains argon in top eight cities. These Organized record deem retailers be focusing on improved guest experience. m any an separate(prenominal) record barge ins know excessively introduced coffee unwraps and append a library- care atmosphere where nodes mass cod and represent, d ate sipping coffee. similarly this online channel is also signifi seatt with players corresponding Flipkart, Indiaplaza, Infibeam etc. With the printed word conside cherry-red an endangered species in much of a quick digitizing world, India now represents one of the best phonograph recording markets in the world.There has definitely been a huge jump in the size of the industry in terms of obtain trades and the number of concords being published, verbalise Mita Kapur, the break down of Siyahi, a literary agency, who says the number of takes published in English is growing by 30 percent a year. Vikrant Mathur, associate director of Nielsen earmark, India, said the volume of curb sales grew by 45 percent during the scratch line half of 2011. For the entire year, Nielsen, a global in orderion provider, documented English-language record sales of 3. 28 billion rupees about $62 million from to a greater extent than 12 million record countersign of accounts sold.And that is probably only a fraction of honest total sales, since Nielsen only measures about 35 percent of the total market. Where strong-arm earmarks are concerned India right now is a very, very plentiful market, said Priyanka Malhotra, director of Full Circle Publications. There is a social unit younger generation coming up from BPOs who are starting to admit in English, which is where a lot of new demand is coming from. Online retail be in possession of also spurred growth in the industry. To summarize Indias book retail industry is b thoroughfarely divided into 3 celestial spheres 1.Organized 2. unorganised 3. Online The organized domain has big names such as crosswords, OM book shop , landmark etc to name a few. On the other hand unorganized empyrean is huge and highly fragmented, with shops spanning from local book break ins to road side book shanties to red light book sellers etc. This orbit is also filled with piracy and pi markd copies of original books (whic h is a serious fiddling terror to the sales of organized sector) Online sector is the newest of them all and has just started to takeoff in sales since last 3-4 years.The major(ip) harbor of such a format is the wide configuration of cracks under one roof and ease of opening for the expendrs. Thus this is the fastest growing sector among all of them. The prominent players in this fel small(a)ship are Flipkart. com, Infibeam. com etc. Unorganized sector ( prosperous book depot) Golden book depot is a typical book remembering among many in the unorganized sector of the india book retail industry.This investment firm is loacated in the vicinity of our target organized sector install ( OM book shop) i. e. Ber Sarai ( attached to IIT) in south Delhi. As locoweed be seen in the photograph, this is a s essence shop , al some 1/10th of the size of om book shop and most of the harvest-times are available shadow the counter, with only cartridge endorse determined just o utside the strain.As magazines as a course of study has most no of neural zest acquire. On an average much or less 50-70 customers come to this book store, and this tore has a footfall conversion of over 85% which is very high as compared to the organized sector (OM book shop) .The fountain for this behavior is that most of the intersections in these kind of shops are behind the counter and it doesnt provide the luxury to the customer to stroll nearly and search and direct a book as in the expression of organized sector. Therefore almost all of the customers coming to these shops like luxurious book depot are aware of what they requirement and demand that straight off from the shop keeper who then searches the book in the shop and custody over to the customer. Besides having a smaller force field , less variety of books and behind the counter interchange, the sales (in terms of no.of books sold) is still higher in golden book depot as compared to OM book shop . The reason for that being 1.Availability of educational books , i. e. educational course materials and competitive interrogation preparation books. These books constitute the majority of the portion of these book shops in unorganized sector. These kind of books , especially course materials for various courses such as MBA, B. Tech, BCA etc . are non available at book stores like OM book shop. As they (Organized) focus more on selling of novels and leisure read books.2. Many of the commonplace shops in unorganized sector strait a facility to bring the old books and exchange them with the new books at a neglected rate or return the old books at a discounted rate in form of coin return. This is a major reason why damage conscious middle class Indian customers prefer unorganized sector over organized sector. 3. Perception in the oral sexs of Indian customers that these small shops pull up stakes offer the same product at cheaper rate than the organized sector shops, which susta in flashy interiors and huge shop floor.This perception is true also upto some extent as these shopkeepers in these small shops realize the inhibit over their margins and non guided by any confederacy indemnity ( as in the case of OM book shop) that means these shop keepers weed even squeeze their margins from well-nigh 10% to as low as 1-2% to attract or retain a customer by offering them the cheapest bargain. Organized sector (OM BOOK SHOP ) About Om Book fail Retailer and Publishing House Om Book Shop is a mathematical function of Om Books International, a leading English language trade newspaper in the subcontinent, and is a prominent player in the Indian book industries.The book retailing chain has a signifi evoket presence across the Delhi-NCR region. Besides stocking books, movies, magazines and CD ROMs, Om Book Shop is also a major distributor of books of many leading international imprints. OBI began publishing in 1993. hookup With a strong focus on fryren books and coffee-table books, the store has a diverse collection including books on Lifestyle, Nature and Wildlife, Fashion, Bollywood, Heritage and Culture, Management, Health & Fitness, Cookery, computer architecture and Interiors, pictorial books for children etc.Children class is a major thrust area for the company and OBI publishes childrens titles under the Om Kids imprint illustrated classics, mythology, folk tales, encyclopaedias etc. devotion programs and other salient features Other salient features Om Book Shop currently holds about 50 thousand registered customers with the Om Book Privilege truth Programme which offers points, discounts & other offers to its loyal customers.OBS aims to publicize the Gift -a- book idea across its stores and de soundrs services like Dial-a-book which allows the customers to shop from their crime syndicates and the efficient and stabilising lags in the book stores assists them in fuck offing the right book or the right gift for th e right occasion. Overview Product, household and barge in Product mob Books Retail Format Category Specialists Customer segments In terms of demographics, the Om Book shop customer can be a child/ bragging(a) from any age group, gender, income class (reasonably well off) etc. Store Om Book Shop is located in DLF Promenade Mall in Vasant Kunj.The store is located on the 2nd floor of the mall and the floor program is provided in Figure1. The store is strategically located in a sort that it falls on one of the 2 ways to the food hail and movie theatre. Figure 1 Floor Plan of Om Book Store STORE PHILOSOPHY * Layout * Ambience/decor * change program * devotion Store layout structure Om book store has a very useable and efficient physical layout. Mall sq. foot area is very dear(predicate) so there seems to be an effort on part of the book store to utilize as much area as possible. whence the layout may be a bit crammed for some customers.The birds eye view of the layout is as follows K1 K2 K3 Graphic K Adv Cin/music mental picture Sports Arch Interior Craft T20 F Ind F Sc F K Classic Rom F Languages (Dic//Ref/Hindi) Poetry(1) Classics(2) Travel gardening Pet Wildlife OM KIDS (Activity) On the Ground OM KIDS (Story Books) MAGAZINES Cook Book Hor KR Envelopes Movies CD/DVD Biography NF Poi Hist Astro Psycho Philo Mili K NF (encyclopedia) Fiction (A-Z) BS BS BS BS BS BS BS BS BS BS ENTRY s mp p s P NA Cooking T 20 NF s Teenage F Health Indian Religion Management HBR Fashion/Textile Om Posters Om Posters rocking horse/Work F= Fiction.NF= Non Fiction NA= New Arrival K= Kids bm Loyalty info om The front end view of the store is a transparent glass window finished which a passerby can easily see into the store. The posters on display from the front view are only of OM newspaper publishers in incompatible categories like kids books, cook books, and biography (Amir Khans Ill Do it My Way. The most popular and eye-catchy book categories are positioned near t he grab of the store. The largest selling categories, Childrens books, Fiction, and New Arrivals are placed in shelves that a customer encounters as soon as he computes the store.These sections also strike the largest impulse leverage and are therefore kept at the forefront. Om books self published books in the kids category is displayed in big piles on the fundament straight in the line of row of a customer who straitss into the store. Since the child often runs about choosing his/her own degree books and activity (colouring/mask) books and heavily influencing the purchase decision of the parent so the children books of the OM publisher has been strategically kept within reach of the child on the ground to woo the him/her.Other way outs in the same Childrens category have been kept on the ledge and in sideway display to simplification their photograph to the child/parent. Om Publications in any other category when placed on the shelf have been depictn a frontal full dis play to encourage sales. Management books being the contiguous most popular category, they have been placed right after the popular categories when comparing in terms of distance from submission.Categories pertaining to work or hobby like gardening, travelling, cooking etc / or specific propositions of interest like astrology, philosophy, poetry, etc have been grouped towards the end of the store, furthest away from the entrance. This is because these categories can normally non produce impulse purchase and so every customer need not pass through these segments/aisles. People who do grease ones palms these books are targeted shoppers and go out anyhow walk to the back end of the shop to blame up his/her book. These categories are not as popular as the others and have loyal customer following.The impulse debauch accessories are seamed along the passage on either side from the entrance to the exchange counter. It is further seen that the counter is placed at the other end fr om the entrance to ensure that a customer has to walk through all the impulse purchase offerings before he/she can buy the book. The products on offer in this so called impulse adjunct shopping segment are pens (parker and waterman), magazines, cookbooks, horo image books, key rings, bookmarks, marble-paper/wrapping paper, and bestsellers in each category.It can further be noticed that the best seller section just prior to the cash counter is dedicated solely to Om publication. supernumerary aspects of the Store Layout The layout is no enquiry very functional holding in mind the profit maximation philosophy of the store and the main agenda of pushing its own publication to the shopper. However the spacing of shelves is crammed with little walking space, hardly any school term space (only 2-3 s excessivelyls), and only 1 book stand. The entire focus is on 1 product offering i. e. books.Unlike competitors in the organised sector like Landmark, it is not focussing on the entire s hopping experience, (no coffee, no other items on offer like stationary etc, no seance space). Store Ambience and Decor The bookshelves were made of engineered wood like member wood. This created a unique and rich traditional effect. Plastic or metal bookshelves were not used since they do not look expensive and commit a modern incur, which was not something the book store sine qua noned. advancemore the pinch wood was coloured a light shade of brown to give a bright and roomy/spacious look to the store.However the bookshelves were placed alike c put up and for a position section of customers who prefer the creature comforts of abundant seating arrangement, coffee facility, and walking space (as provided by Landmark), the innocent functional design of the store major power be interpreted as a crammed. This might not work well for a particular segment of customers whose function with the shopping experience is as high as, if not higher than the involvement with the prod uct itself. Furthermore the store works on the philosophy that it bequeathing focus on selling books alone and not encourage customers to spend hours just interpret in the store.This is unlike some of its contemporaries like Landmark that encourage customers to sit and read inwardly the store. consequently at OM book stores some customers may complain that the cater hover close to them and view as them feel uncomfortable if they stay too long. The store plays light and slow English instrumental music to compositors case the taste of the higher-strata of commonwealth who unremarkably visit the Promenade Mall and create a relaxed atmosphere in the store. Instrumental music is played since a song with wordings would disturb the concentration of a customer reading the epilogue/back-cover of a book.This gives a contemporary feel to the store. Store Sale Programs The stores maximum profit comes from its Childrens section. Hence the sale distributor point coincides with the summ er and winter vacation in schools in Delhi. December to Mid-January and whitethorn to June are the respective winter and summer sales. The store is also undetermined to mall trends in sale. Since almost every other shop in the mall had a sale in July, so the store too announced a sale to cash in on the change magnitude footfall to the mall during the sale-period. There was no Flat Sale offer. dismiss amounts were graded on the basis of demand.Books with high demand had low sale New Arrival, Top 20 Fiction/Non-Fiction, general Fiction, and bestsellers had only 10% discount. The store felt that irrespective of the price these books would sell and so gave minimum discount on them. However on the kids section the discount was higher, slightly 20%, and even higher discounts on childrens books published in-house by Om Publications. This is because the store believes that parents during the sale period buy in bulk and a higher sale would induce them to buy more and nevertheless it wo uld not affect your margins.Furthermore parents are price conscious when buy for little kids since the books cannot be added to a collection later on and mostly pass away irrelevant in a short time after the child has outgrown them. The sale on OM publication was the highest because they already had the highest margins on it due to the absence seizure of a middleman, and therefore could easily afford a large discount on those books. By touting the large discounts they aim to attract consumers to their publication and up to now make the largest profit on the same sales. The books with the largest discounts (say more than 50%) were displayed in piles on the floor.This was due to the belief that even if the books werent displayed at eye-level, even then the mammoth sale amount would encourage the shoppers to make the effort of bowing down to pick up the book. To publicise the sale big red stickers were pasted on the glass walls of the store which can be viewed by the casual shopper passing by the store. Inside the store the discount for each section was mentioned separately through stickers and pointers.Store Loyalty Program A book is loosely a product category where the consumers involvement with the product (i. e.the book itself) is much higher than his involvement with the store. Even if a someone might have store preferences, yet his/her inscription lies with the book and not with the store. Hence a consumer would not really care much as to whether he bought his/her book at OM Book stores or at Landmark, which is a stones throwaway.Thus in order to throw out retention of loyal customers Om book stores has come up with a loyalty program, a privilege card holder concept which is as follows * 1 point for every Rs. 10 purchase. * Minimum points for redemption are viosterol points. * 1 point equals Rs 1 reduction in bill amount.60-70% of walk-in customers were privilege card holders and the store already has 4500 privilege card holders. The plan is a mod erate success. Store Timings 11 A. M to 10 P. M ( For Mall)11 A. M to 8 P. M ( For standalone shop not the store we studied) works years All 7 Days of the week Peak days Saturday and Sunday Peak hours Evenings post 600 pm stave 10-12 members including the manager. music director stands behind the counter at one of the two cash registers. He is accompanied by 2 lag members whose work is to 1. Use the interprettbeat cash register for quick transactions during peak hour to obstruct long queuing period 2.To get a book for a customer if he/she directly comes to the counter and asks for a specific book. Floor Staff responsibilities * Taking care of the specific three to four sections assign to them. * holding a track of inventory * Filling the requisition form for the replenishing of stock * Guiding the customers if required * Sticking the barcode behind each new book before placing them on the shelf. Shifts There are no shifts each staff member works throughout the day from 11 00 AM -800pm (fixed) and from 800pm-1000pm (variable) depending on the rush. Hence post 800 pm the retained staff is paid on overtime basis. Showrooms (strategic positioning) NCR 5 in malls and 2 stand aloneMumbai 1 stand aloneThe store we studied was in the Promenade mall beside DT cinemas movie ticket counter on the 2nd floor. Revenues 1. 5 to 2 Lakhs on weekdays3 to3. 5 Lakhs on weekendsChildren, Fiction highest selling category (80% of sales) CONSUMER acquire BEHAVIOUR The product category is such that it involves Limited-Decision Making by the customers. The reasons for purchase of a book from the store can be * Buying for self- unfilled * Buying for self Knowledge * Buying for Others- Regular * Buying for Others- Situational.The great the motivation to make an optimal decision, the more likely an attribute-based choice will be made. Thus, attribute-based processing is more likely for an expensive book purchase than it is for an inexpensive magazine. The easier it is to access complete attribute-by-brand culture, the more likely attribute-based processing will be used. A variety of situations entrance which choice approach is most likely. A book bought with the intention of a gift purchase is assigned more importance than a purchase for oneself. Thus, gift purchases would be more likely to produce attribute-based decision processes.Time pressure is a major determinant of choice process used, with increasing time pressures producing more use of attitude-based decisions. Thus, we can identify 3 major clusters of customers that visit Om Book Shop. Category I DEDICATED subscriber This is the kind of person who feels complete with a book in his hand. For him, the behaviour is governed by his choices alone and it is solely his decision. He is always trying to find the time to get back to his book. He is convinced that the world would be a much better place if only everyone read more. His primary entropy search happens within the store only.Category I I LITERATE GOOD CITIZEN This is the kind of person who usually buys a book after reading it review by a critic or an expert. Such a person does more information search before coming to the store. For our respondent group, the most dominant sources for this information were reviews and Bestseller lists published in newspapers, magazines or online blogs and sites likes Amazon. com. Category III FAD referee This is the kind of person who only reads the popular books/ latest bestsellers so he can be up to date on what other people are talking about and be seen by others as individual who is well read.He often reads for the social credit he can get out of it. His primary information search is more through his friend circle or his group of colleagues from whom he might hear the latest fads in terms of books. Such a person could also go in for information search in popular newspapers/magazines or the shares on social media websites. From the interactions with a few customers at the Store , we could find out the following Social Class Effect on Book purchase Behaviour Contended Upper-Middle class PreferencesPopular fiction is their favorite category. Read fewer authors. Might read books in vernacular.Purchases most of them prefer borrowing from friends/library, buy books once in a while. Prefer buy during sales unless the book means a lot to them. Communication they are most undetermined to TV and then the net income. Reviews from friends also propel them to buy popular books. be after Upper-Middle Class Preferences Like reading a variety of books. They read popular fiction, romance, thriller, and also lots of red classics, classics and mature serious books. Often read books due to peer pressure. The time they can devote to reading is very little because they are usually time-constrained.Purchases Prefers borrowing books to buying them. Communication Internet and TV is relatively high, followed by the newspaper. They often read books that are suggested by their friends. Being seen reading particular books gives them a social esteem and acceptation among their peers. Upper Class Preferences prefer a variety of books from contemporary novels, to classics, red classics, neo-classical books, non-fiction and business related books. Hardly read romantic fiction and wear thint blindly go for bestsellers. Purchases convenience is important.If the book is available promptly with a friend they will borrow, else they will buy it without delay, whichever is faster. Communication Highest exposure to and tempt of net (online reviews and blogs) and newspaper. A close friend/colleagues suggestion might matter. They do not read to fit in with their peers. Upper-Upper class Preferences A preference for mature apt serious reading and contemporary novels. No cheesy romantic novels. However since Sumedha is a housewife she admits that at times she also likes reading thrillers (fiction). Read a variety of authors.Reading books is a popular leisure act ivity in this class. Purchases They purchase the book they want to read, never borrow. Communication Newspaper, Blogs, online reviews, magazines matter. TV doesnt play any role and nor do peer group tastes in books. Friends dont influence their purchase. Some interesting finds about what customers believe about book reading * Strongly believed that if parents read book then usually the child inculcates the drug abuse of reading books too. * Felt that girls read more than boys. * Felt that people pick up the habit of reading books in school.* Felt that books influence the inside self. * Felt reading books is an enjoyable activity. * Fiction is the most popular category. * Bestsellers and classics/novels are the next preferred category. * Non-fiction, philosophy/religion/supernatural, business/law books, and books on specific topics of interest are least favoured. RECOMMENDATIONS STORE BASED RECOMMENDATIONS When we typify the Customer decision making process to the Store philosoph y and operations we see that OM book store fairs well on real aspects and do poorly on others.These have been described in greater item below Strengths * Promoting their own OM Publication Om Book stores layout and staff are distinctly successful in attracting a majority of the customers to their own publication by strategically placing these books in certain ways. For eg they have placed OM publishers children books on the ground within easy grab opportunity of children who majorly influence the parents buying decision. And this section is placed straight in line with the entrance, i. e. any customer entering the store will be bound to enter this section.However childrens books of other publishers have been placed on the shelves. Further the way the books have been displayed influence buying impulses. Even on the shelf display the store practices discriminatory display policy. They mostly display other books sideways, while at least 1 copy of each of their books have a frontal d isplay. Further to cash in on impulse purchases they have stocked the bestseller section closest to the pay counter and the bestseller section at the mouth of the entrance is stocked only with OM publications. * Cashing in on Impulse Buying.Impulse buying can occur in 2 categories, either in the main category i. e. books, or in the accessory category i. e. pens, magazines, marble papers, key rings etc. Impulse buying can mostly occur in the Fiction, New arrival, Bestseller and Kids section. Hence these sections are kept in the front and a customer walking into the store is bound to encounter these sections because he will be forced to walk into these aisles. Further the right side of the aisle leading from the entry to the wages counter is lined with the best sellers in the respective branch aisle.Hence even if a customer isnt a management book loyalist, he will still get an exposure to the top selling bestsellers in the management category, and this might interest him enough to b uy the book. The categories which are specific to a hobby/work/topic of interest and have low chances of impulse buying have been pushed to the back end of the store so that every customer wouldnt have to face the enigma of walking through them, which is also unnecessary since impulse buying scope in these sections is very low.A category loyalist would never mind walking up to the category and so there is no redness in customer sales. Impulse buying in knick knack accessories has been elicitd by lining the left side of the main aisle from the entrance to the stipend counter with pens, magazines, recipe books, horoscope books etc. Bookmarks have been placed on the payment counter. * Very High Discount books displayed on the ground This was a foxy move because it saved space, and even though the books werent displayed at eye-level or reach level the prominent low prices would make the customer bend down to pick up the book.Areas that need Improvement * In store shopping experien ce The lack of sitting availability, coffee counter, spacious driving space might annoy certain segments of book purchases who want to have a leisured nice shopping experience in-store. These customers might want to sit and evaluate the books and go through them. Om book stores would lose out on this segment of customers who wish to get a feel of the book to stores like Landmark and Crossword where furthermore the staffs does not hover around you if you have been in the store for too long. * Online/Flipkart shopping.In all cases where the publisher is not OM Publisher, the prices in the store would be definitely higher than prices on Flipkart since the latter has no middleman margin loss. It is often seen that OM book store purchases from Flipkart hence they can never sell at the same low online price. Further the variety online would be greater and have the benefit of home rake. Most young or tech savvy customers are pathetic to Flipkart. The home delivery problem can be solved if the company decides to offer this service to privileged loyal/high potential customers by making them aware of the online purchase option on the OM books store website.They should promote the website. * Neglecting some Book categories The stores strong focus and monumental variety keeping priority in the kids, and fiction category often make certain customers, who are interested in specific work/hobby/topic of interest related categories, feel that the collection in these categories is unsatisfactory. As a solution they could either stock more books in these categories, or if it is not in line with their aim/policy, they can attract customers by grown marginally greater discounts on these books than their competitor stores.* Lack of Clear Sale communication It was often found that though the header of a category column bookshelf read 10% or 20% it still sonsie books with higher discounts like 50% and up. This will make the store lose out on prise sensitive sale crazy customers. Additional Recommendations * The store needs to decide on its vision, mission, and focus and align its product offering and ambience accordingly. If it still wants to differentiate as a non-commercial book stop then it can continue with its current policy and live with losing out some of its customers.Store space limitation is a problem in this particular store for it to provide a Landmark-like offering. * The store should specifically target the loyalist who will in any case come to the book store and purchase all that the book store has to do is to keep the books of their interest. The book store can also take advantage of the Social Conscious nature of North Indians. So they can provide seating within the book stores and so that the consumers can come and sit over which will give them a sense of good feel as they will be recognized by others as an intellectual person.It can also start service like home delivery for consumers like Rajiv who dont have time to come and buy books alt hough he like to buy them from book stores. * They should try to convey the value of the product. If hes successful in conveying the value of the product then the marketer i. e. book shop can make the Marwari Baniya loyalist. They should also come out with sales once in a while so that the value buying consumers come in and along with the books well-favoured value they also pick up other books which are not on sale i. e. promote impulse buying behavior.This will cast up the customer traffic and also table service in increasing revenues. For Bengalis since book reading is a culture so we should have book stores at as many locations as possible and also the marketer should try to make his book shop more popular among the group as they would buy books anyways so if the unaided recall is high then the consumers would go to the books stores. The book stores should also be at strategic locations where the crowd is more * As we can infer, that the person who is highly involved in purcha se, will sit in the book shop for a longer time and browse.The book shop staff can go to such person and suggest him some of the latest books which might have come or ask him about his preferences and suggest books accordingly. * Another area which can be tapped is of low product involvement category like people buying for others they are the consumers who spend less time but are generally confused as to what they should buy so the shop staff should help these people in selecting the books and also add relevant suggestion wherever necessary.In this way the person might actually end up buying more than initially thought. SEGMENT BASED RECOMMENDATIONS DEDICATED READER For the Dedicated Reader, as has been re-iterated time and again external influences do not work for him and if anything he only shirks off popular culture. Self-actualized people have realistic perceptions of themselves, others and the world around them. Thus promotions and marketing efforts have no influence on this c ategory.She/he doesnt need to be persuaded to read and neither does she/he need any felicitation or acceptance for picking up a book to read. This category needs to be communicated that Om Book Shop (OBS) is a place where she/he will find all the categories of books and that availability r variety is not going to be a problem. The ad pitch to him must re-iterate the points of variety and availability in all categories of books. Since, this category enjoys reading and wants to make an experience.

HR Training Class Essay

Justify the use of a needs judging of your come withs proposed employee customer befriend breeding, stressing five (5) personal manners in which such an estimate would subject any existing functioning deficiencies. An employee needs sagaciousness is an addition to keep in the sell industry. In this demanding line of act it is insistent that we father employees who argon fully commensurate of doing their job hearty and quickly. in that respectfore, the needs assessment is needed to succor shine the light on those candidates who ruff fit our needs. One way that a needs assessment whitethorn expose any existing performance deficiencies is by looking at the candidates separate needs. A needs assessment would help the conjunction catch up with which candidates need what type of filming and save time not blend uping the right person in right on. An otherwise way that a needs assessment would expose any existing performance deficiencies is by looking at the organ izational performance.This entrust help figure out the skills, jazzledge and abilities that an mission needs from a candidate and help the organization recruit however those psyches that entrust help them and not hinder them in any way. The other way that a needs assessment can help expose any existing performance deficiencies is through an occupational needs assessment. This assessment examines the skills, knowledge, and abilities required for affected occupational groups. Occupational assessment identifies how and which occupational discrepancies or gaps exist and analyzes how well an employee is doing a job. It then determines the persons competency to do b are-assed or different work. Another way that a needs assessment can expose any existing performance deficiencies is by conducting a personality test. Not all individuals are capable of running(a) in retail or with other individuals in that power so they would not be dangerous candidates. The 5th way that a needs as sessment would expose any existing performance deficiencies would be to assess an individuals mental capacity to perform.retail is a stressful subject and if a person is not able to handle the demands they could crack infra the pressure. Develop a customer servicing pedagogy fulfillation stick out and determine how the manner of fosterage (i.e., presentation, discussion, case study, discovery, piece job, simulation, manakin, or on the job call foring). Training in the retail industry is very authorised and will be the starting point for every single individual who works for our company to see how they are representing the company. It will likewise devolve unused trains a chance to learn more about the company history and what fills the company a unique one to work for.There are several ways that new acquires should be trained when working in retail customer aid including presentation, case study, role play, modeling and on the job bringing up. All of these t rainings intromit a way to train individuals who learn differently, such as auditory, visual and kinetic. This is the take up way to train new hires if there are a large group of individuals so that everyone is able to learn the information and apply it. This eliminates any way for a new hire in the retail industry to not understand the material. Justify why you selected the training method acting that you did.I selected the presentation method because I believe that this is one of the beat out ways to help individuals learn. With a presentation the individual is not only hearing the information barely they are also seeing the information and able to follow on visually. This makes sure that the individual has an auditory recall of the information as well as visual. The case study selection was emolliented because it helps new hires to see the emblematic twenty-four hour period to day activities in the retail industry. By knowing what to expect, the individual is more prepare d for the customers and the other duties that a retail employee essential be able to handle at all times. Role playing will help enforce the case studies. It is easy for a new hire to read through a case study and read the solution. The role play helps the new hire fully appreciate how things may meet in the retail industry. By role playing kinetic learners are able to get up and apply the information that they have been taught.This is good for all retail new hires because they can see what may or may not happen while at work. This type of moving picture will help cut down on confusion when a real world problem presents itself. Modeling is great for new hires in the retail industry because they are able to see how a state of affairs should play out if handled properly. By modeling the correct behavior and activities in front of a new hire the organization is able to operate that the employee was taught the proper way by someone in the field who is an secure at what they do . On the job training is beneficial to any new employee, especially in the retail industry. By shadowing other employees who have more experience and learning along the way is the best way to train.All three learning areas auditory, visual, and kinetic, are being tapped into. The employee is able to pick up more quickly because it is in the moment. Retail organizations should always include on the job training for their new hires so they can make sure that their employees are trained properly and fully aware of how the company should be running. All of these training methods that I selected are helpful and super recommended in the retail industry. They each offer a different method of training that is intertwined with another method to offer a stair spirit affect.Propose two (2) ways to motivate an employee who has no interest in attending a training build. Training classes are not the number one thing a typical new hire wants to do before they are able to go out into the field and really get a grasp of their duties and how to handle customers. In order to handle employees who have no interest in attending a training class the HR de start outment must look at ways to implement fun activities that enforce the information that they need to learn. The first way that an employee could be motivated who has no interest in attending a training class is to start a professional createment course that will help employees advance in the workplace. This course would encourage employees to attend trainings and in return give ascribe for the course. When an employee reaches a certain level of credits and has accrued a certain amount of credit hours they will be eligible for a promotion. This is a positive way to increase the likelihood of an employee wanting to attend a training and help promote the retail organization as one that believes in the whole person and wants to develop their employees.Another way to motivate an employee who does not want to attend a traini ng class is by pay backing for training and offering that pay on the first paycheck. By paying the employees for their time before they formally start working for the company shows the employee that they are valued for their time. Employees would also know that initial training is mandatory for employment. It is imperative for employees to know how to do their jobs correctly and efficiently. If an employee is not able to dedicate their time to training they will be asked to leave. This will encourage employees in a positive way and also reinforce the organizations standing with attendance and expectation of their employees.This may be off putting to some employees but it shows that the organization that they work for is serious about their employees futures and their time that they invest into everyone who comes to work for the company. This could also be a good promotion for the retail organization because it sets them apart from competitors. By being more strict and enforcing policies a company could attest that they are interested in developing the whole person and that they are commit to providing all of the training and development that an individual needs to be a part of a winning company. Develop a survey to dupe feedback from the employees who attend the training.1. The objectives of the training were clearly defined.2. Participation and interaction were encouraged.3. The topics covered were relevant to me.4. The content was organized and easy to follow.5. The materials distributed were helpful.6. The organization understands the services of my store.7. Overall how squelched are you with the amount of communication between you/your store and the organization?8. This training experience will be useful in my work.9. The trainer was versed about the training topics.10. The trainer was well prepared.11. The training objectives were met12. The time dish out for the training was sufficient.13. Customer service representatives are well trained.14. C ustomer service representatives adhere to professional standards of conduct.15. Customer service representatives act in my best interest.16. Customer service representative are well supervised.17. The meeting populate and facilities were adequate and comfortable.18. Overall I am satisfied with the customer service representatives who conducted my training.19. What did you like most about this training?20. What aspects of the training could be alter?21. How do you hope to change your practice as a go forth of this training?22. What additional customer service trainings would you like to have in the future?23. Please share other comments or expand on previous responses here. Developing a training program for customer service individuals in the retail industry takes time and dedication because of the impact that these coifs play in the company. In order for an organization to be successful they must understand that all employees are important and that it starts with the entry l evel position all the way to the CEO for effective customer service as well as experiences shopping. When a company puts thought and emphasis into the new hires in the company they are establishing a culture that promotes all employees from day one. This culture is very powerful and determines how the organization is ran for a long time. It is up to the HR department to make sure the proper needs assessments are being administered so they can find the best candidate realizable for the position. The HR department must also understand that having the proper methods to train the new hires is what encourages individuals to stay with the organization long term.This method is probably the best way for employees to see that they are being taken care of. By conducting a training survey the organization is able to collect info that will tell them how they are doing with their training process and this will help the HR department improve their training methods. This also gives the new hire and other employees the opportunity to give feedback on the process that they went through. If they saw manner for improvement or really thought that a particular part of the training was very successful they can voice their opinions there and help improve the process for future trainees or keep parts of the training that worked well.ReferencesCustomer Service Tips. (n.d.). 21 for Better Customer Relations. Retrieved August 22, 2014, from http//www.businesstrainingworks.com/training-resources/21-customer-service-tips Retail Customer Service Training. (n.d.). Course. Retrieved August 22,2014, from http//www.businesstrainingworks.com/course-outlines/retail-customer-service-training-course Stewart, G. L., & Brown, K. G. (2012). Human resource management. (2nd ed.). Danvers, MA John Wiley & Sons, Inc.

Customize Mobile Services (CMS) †Creating and Personalizing your Plans

In a world where technology plays a vital role, diligent phone becomes not just a luxury but much of a necessity. More than calls and messages, we are about thoughts, feelings, ideas in all shapes and sizes, more(prenominal) than just building your trading we are about creating your future. Our goal is to modify and enrich lives by dint of communications by way of our dream of reservation great occasions possible. The idea of choosing the best plans that will suit to your motives and figure is as easy as snap of a finger. (1) What are the types of go that you offer?CMS offers services but we sell results. We are a solution profferr. You can either choose between business software package and consumer plans. To make you an example, for business plan we have Executive Post Paid, trims you to run the business wherever you maybe. On top of the unlimited calls, you will be equipt with the services such as free text messaging, unlimited net profit surfing and downloads th at will make your business on the go. For consumer, we will let you decide on the bucket of minutes that you think you consume on monthly basis.From lowest to highest to unlimited calling and sending messages, you can make it. (2) Is there any add ons? Yes, personalize your mobile phone. Put anything you need on it. Sending pictures, surfing the net, money transfer, voice command, online chatting, farseeing aloofness call and down load games and ring tones. (3) What if I want to stir up my add ons, is that possible? How can I do that? We have a test drive period of 30 days, for you to be able to aim and know the services that will be beneficial for you.If you dont need, cancel it. (4) Is there a contract? We are looking in the lead in building a harmonious relationship with our subscribers, thus, we do not bind you to any terms however we guarantee a long time commitment in all we do. There will be no contract and no obligations however if there is one thing we are capable of giving, it is the quality of having us as your provider. (5) Another providers allow me to exceed my limit, I sometimes do not control myself in using my phone, is there any way you can help me with that?positively yes, aside from the fact that you can choose your own plans, you will too receive a weekly reminder through SMS the current stead of your plan, our operator will call you if you are near in special your limits in this way you will be able to know where you assume and you have the option to stop all the services and have it lift out on your next billing cycle to avoid compriseing free charges. (6) I am a businessman and I dont have time to fall in line just to pay my bills, what are my means to pay it?You can either pay through your credit card online or you can call our toll free number to enroll you in automatic billing debited. (7) Whats in it for me? CMS gives you the price of your money, we let you get connected to your family members, friends and loved ones wi thout getting over charged. We provide nothing but the best when it comes to mobile technology. Being hip, trendy and in fashion doesnt always mean costing too much. In fact CMS (Customize Mobile Services) delivers in to you in a complete package wrap in an amazing OPTIONS and CHOICES.

Meaning of Life and Personality Essay

What is constitution? record is defined as a deep-rooted and relatively enduring patterns of thoughts, feeling and behavior. How can anybody be certain how his or her personality is going to turn out. I animadvert masses go by means of many contrastive types an stages of personality throughout life. I think there no way to judge a personality, and thats if you go by what researchers go by. Do researchers gather all the people in the world and judge the way they act, think, and go through what they do? I think everybody chooses their own personality, what I mean is there personality goes through what prson want it to be. People change their personality many times, at different times. People change their personality through the environment they go to everyday. in that location is really is no defintion to me, because personality changes too many times and people change each time to a new social world. A personality is very unique to a person, because it defines a person charact erstics toward life. Personality usually has to constitute the meaning of that person and the way he or she lives in the world. Personality has to be with that person at all times, because it testament help it will help distinguish you from other people. Personality is a key element for a person to establish his or hers in the social world. One person can not only grant on personality because that person thakes on a different personality of the series of things that a person is going about. This all comes to point how does personality develops in a person. Reasechers think personality develops in the enviroment and is through heredity.

Is Pride to Blame in the Antigone Tragedy? Essay

The fate of Creon is sealed by his decision to make an example of his niece, and quickly becomes tragic in Antigone. Creon shows us his lack of leadership skills by creating situations in which he loses the measure of his advisors, and the kip down of his family. The inability to overcome vacuous pride is Creons greatest blot and the direct cause of his fall from grace.Initially, the author uses foreshadowing to hint at the upcoming turn of events. Choragos statement during the Parodos For God hates utterly The bray of line-shooting tongues warns that no man is above Gods wrath (Sophocles 1327-8). This divination comes to fruition as the rotting corpse brings disease and wild beasts to Thebes. The deaths of Creons family can also be seen as Gods expression of punishing him for his foolishness.Additionally, Sophocles uses irony to demonstrate why pride is considered a deadly sin. Creons belief that he controls the fate of his loyal subjects is shattered when his tidings takes his own life, followed by his wife. Only then does Creon realize how his blind anger over Antigone violating his decree has opened his mind to the callous and hurtful doings he has exhibited. Also, the irony that his blind prophet has better vision than Creon and the Elders reinforces how foolish Creon has been. Teiresias, Teiresias, how clearly you saw it all shouts Choragos upon learning of the Queens self-destruction (Sophocles 1349).Finally, the setting in the tragedy has strong correlations to how Creons perception changes. part amongst his cronies, Creon believes that his will is infallible. And the City proposes to teach me how to rule? My congresswoman is the one voice giving orders in the City argues Creon to Haimons pleadings for Antigones life to be spared (Sophocles 1339). How forever, once the setting moves away from the palace Creon starts to see things a lowly more clearly. Upon arriving at the tomb which he had Antigone imprisoned, Creons evils are unmasked to his eyes, and he now understands all too painfully what his pride has caused.There were umteen points in which Creon could have changed his decision on Antigones fate without losing the respect of his subjects or jeopardize his authority. Although Creons advisors, the sentries, and his subjects fear him more than they have ever respected him, crisis could have been averted by showing the kingdom he could be merciful. The image of a strong ruler Creon decided was of the utmost splendour turns out to be just an image. So has been the fate of so many an(prenominal) before King Creon, and so will be others that follow as long as they cannot overcome themselves.Work CitedSophocles. Literature Drama 3. Eds. X.J. Kennedy and Dana Gioia. tenth ed. Boston/NY Bedford/St. Martins, 2007. 1324-52.

Critical thinking process Essay

Critical conjectureing often involves the creation of alternative plans, solutions, approaches, etc. , thence comparing original with the alternatives. Creative thinking requires some searing military rating during and after the creative phase. Critical thinking depends upon that little known and seldom discussed characteristic of the human being nervous systemself-reflexiveness. Usually it besides depends upon that queer human creation and toolself reflexive spoken communication. Humans not only know or so their environment, they know that they know they bum think about how they think, quantify their evaluations.Languages, too, be belong this self-reflexive characteristic. They enable us to talk about talk, to make statements about statements, to write books about writing books. The self-reflexiveness of language and the human nervous system provide us with an open minded system we commode make statements about statements, indefinitely we rump react to our reactions to our reactions indefinitely. At no point can we say, Thats the last word on the subject or, No further reaction is possible (since, in doing so, we have said more, reacted further).However, believing that we have said the last word whitethorn cut of the self-reflexive process. This open ended, self reflexive system makes it possible for us to conduct scientific research, write poetry, plan enterprises, spin out interwoven tales of fictionor spread rumours, spin webs of delusion and talk ourselves into craziness or war. Which we will do depends in part upon our motivation, but also upon our escorting of the thinking process and some aspects of the working of the nervous system. universal semantics provides a meta-linguistic or second order approach to critical thinking.It enables us to intent self-reflexiveness systematically to monitor on-going evaluations. The principles and devices it provides call attention to either-or and allness statements, to inferences treated as facts, to overgeneralizations, to statements unrestricted in time, to overly-simple statements of causality, etc. The tools work, whatever the order of abstraction, whatever the reference point of the statement (Johnson, 1991).How language empowers or limits the typeface of our thoughts. Along with most of his contemporaries, Blair defines language in terms of a relationship between signs and thoughts Language signifies the expression of our ideas by certain articulate sounds, which be used as the signs of those ideas (cited 198). Elaborating on this interdependence, he asserts that when we are employed in the study of composition, we are cultivating reason itself. True rhetoric and sound logic are precise nearly allied. The study of arranging and expressing our thoughts with propriety, teaches to think, as well as to speak, accurately so close is the connection between thought and the words in which they are clothed (Ulman, 1994). Language can empowers and limit the expression of our thoughts.talking about something that reinforces it, therefore say what you want to be dead on target. Language has power, and by knowing this, you can select words that allow former(a)s to hear and understand you. Certain words provide a way of maintaining the focus of what you want. They can assist you to be in the state of mind that you desire. Looking for irresponsible language patterns, imparts your brain the opportunity to find alternative ways expressing your experiences to yourself and otherwises. These tools come up you off automatic pilot and in control. Having choice means you can regulate how an experience will affect you.You can choose to use your old patterns of expression which produces certain results, or use empowering language to give you opposite results. Now it can be you who decides. Labels limit is another supposition that were dealing with here. When we label something or someone, we put a implication on it that can limit our awareness, experience, an d understanding. Labels are a form of beliefs, and alike all beliefs, they filter our perceptions. Our beliefs only allow us to be intended of things that are in agreement with them, and we unconsciously filter everything else.It can be tremendous evidence of the opposite to penetrate the belief filters. But with detrimental labels, the effects can be very destructive (Kaufman, 1998). The role of critical thinking in persuasion. What is the value of critical thinking? When someone else writes or speaks a peace of reasoning, they are trying to persuade us of something. ruling is an attempt to get us to believe something. People want us to believe things so that we will act in certain ways. carry out requires some effort. There are choices involved. We could be doing something else.Because of this, it is very useful to be able to evaluate reasoning, for some pieces of reasoning should be accepted speckle others should not be accepted. If persuasion occurs in advertising, we coul d be doing many other things with our money. Take buying a car, for example. A lot of money can be involved, so what kind of car to buy can be a pretty big decision. Whether to marry a certain someone or which of a couple of job offers to take are unbosom bigger decisions. Almost every reader will eventually get some serious illness. There may be several different treatments available.Ones comfort, health, even ones life may depend on the decision as to which treatment to undertake. To make these decisions well, we will need to store up our own reasons to support various alternative conclusions. At that time, we could make an paradoxical decision, or a sheep like decision to follow some other persons advice.The values of critical thinking, specifically how to recognize and evaluate reasoning, are the following It help us arrive at true conclusions and therefore it increases our knowledge. It should help us make better decisions. It should help us persuade others and explain truth to them. Contribute to a happier life (Cogan, 1998). References Johnson, K. G. (1991). sentiment creatically a systematic, interdisciplinary approach to creative-critical thinking. Englewood Institute of General Semantics. Kaufman, R. A. (1998). Anatomy of Success. advanced York Ronald A Kaufman. Robert Cogan. (1998). Critical thinking step by step. Boston University hole of America. Ulman, H. L. (1994). Things, thoughts, words, and actions the problem of language in late eighteenth-century British rhetorical theory. new-sprung(prenominal) York SIU Press.

Knowledge gap

The intimacy gap hypothesis presumes that you will know more than to the highest degree these topics than people whose educational aim is economic crisiser than yours, even if the topics dont forthwith concern your everyday life. -Stated by Telephone, Donahue and Alien in their 1970 article they give tongue to the nation Is divided Into two distinct segments a group of collapse educated people who know more about most things and those with low education who know less. Low Socio-economic status (SEES) be slightly delimit by education level but also have little or no knowledge about public affairs issues, are disconnected from news events and Important new discoveries, and usually arent concerned about their lack of knowledge. High Socio-Economic Status Are the opposite of Low SEES Public Affairs issues -According to the knowledge gap theory most people educe knowledge as a topic becomes more heavily cover by the mint candy media, but the higher educated segment of th e population will gain more knowledge.Knowledge gap says nothing about the individuals infixed intelligent, the theory is just saying that high-educated people have several advantages. such as 1. A salienter level of stored knowledge on a variety of topics. 2. Better wariness, comprehension, retention, and greater communication skills. 3. More reliance on the information-oriented print media rather than the entertainment-oriented non-profit media 4. Greater numbers of relevant social contacts or friends who are probable to be knowledgeable about and discuss pubic affairs topics. Low SEES fucking be called Medal Poor -High SEES can be called Media Rich Programmatic Research- is research that builds on itself, where one study outcomes force out questions and other researchers take up the challenge to answer. Points that might reduce the knowledge gap 1 . The type of issue, especially an issue that really gets peoples attention 2. The size and type of community small, rural, ho mogeneous areas have lower gaps clues with pluralistic subcultures have higher gaps. 3. Owe much and what type of media coverage a topic gets cigarettes link to cancer is constantly in the news (lower gaps) knowledgeable harassment incidents get intense but inconsistent coverage (Higher gaps) 4. An Issues level of conflict such as police brutality (lower gap) vs.. Covers about urban revitalization (higher gaps) 3 early concepts explored 1 . Socio-economic deficits 2. Differences -sasss Interest in topics became the first research. Print Media is more informative than TV.High SEES group still watches newscast -sasss focused on health, environment, and new technology. Communication campaigns became designed to educated or persuade and idiot box interest increased. Politics became a focus -Higher SEES use Schemata. Chapter 27 prescript of relative constancy -Charles Scripps 1959 released economic report of media. -Macombs used the observations from Scripps to offer a theory called the Principle of Relative Constancy. Some of his predictions were 1 . The proportion of money, viewed as a part of the gross national product(GNP), spent on the plenteousness media remains fairly constant over time. The Constancy aspect. 2. Because the economy varies from wave to depression, the GNP also will vary. The relative part of the theory. 3. Because the expenditures on mass media are relatively constant, new media must fight it out with real media. This is the functional equivalence part.Chapter 28 Cultivation -The media-culture connection got its first great push from the Payne Fund studies in the asses and asses, an investigation of the impact of movies on offspring people. Payne Fund Findings -George Greener Violence index -Grinners definition of violence the overt locution of physical force (with or thou a weapon, against self or others) compelling action against ones will on pain of being appal and or killed or threatened to be so victimized as part of the plot. Cultivate -Two types of Cultivation -Mainstreaming a relative commonalty of outlooks that video recording tends to cultivate Resonance -suggest the power of television to influence popular imagery increases when seen on the screen resonates with the viewer seems consistent with experience it is more likely incorporated into the persons notion of reality.

Langston Hughes and Robert Frost as Role Models Essay

The Road Not interpreted and Mother to Son atomic number 18 both parables meant to teach littleons already knowing by the experienced narrators. They are meant to teach the lesson that carriage is precious and formerly a finis is made it can non be taken back. Therefore, operate finishs measured because they will steer the course of your vitality.Also, both verse forms are narrated by a single psyche, implying that the choices that they have made and the hardships they have endured have been alone. This implies a military posture and individuality from either narrator.Two roads diverged in a wood, and I / I took the one less traveled by, / And that has made on the whole in all the difference. Robert ices The Road Not Taken is a lyrical poem about the decisions that one must make in life. When a trivial-arm approaches a fork in the road on which he is traveling, he must choose which path to take. The choice that he makes, as with both choices made in life, affects him in a way that has made all the difference. Thematically, the poem argues that no depend how small a decision is, that decision will affect a persons life forever. frosting uses the images presented in the poem in a very involved and habitual way. The paths and the fork no longer refer to their definitions, unless instead as keywords in a description of life. Through the poem, rime is defining life as a series of decisions. some(a) of these decisions may, at the time, be vista of as insignificant, while others could be thought of as very significant. Frost argues that a decisions significance at the time is not really important, for any choice will change ones life. Every day, people, including the narrator of the poem, are presented with Two roads that diverge in a yellow wood. These roads are not concrete or physical, but rather represent choices. The fact that one road is grasslike and wanted wear while the other was commonly traversed shows the reader that slightly cho ices require one to choose some occasion that is not commonly sought or to do something that is not commonly done. The total of these decisions leads people, like the reader, down a new path a path that the narrator himself created. The narrator comes to the realisation that every decision affects him when he saysTwo roads diverged in a wood, and I  I took the one less traveled by, And that has made all the difference.The narrator as well comes to the realization that once a choice is made, it is approximately impossible to change that choice Oh, I kept the first for other day / Yet knowing how way leads on to way, / I doubted if I should ever come back.Frost recognizes something that everyone should realize. The simple picture of a humans deciding which path to follow is suddenly changed into a description of life by the mastery of Frosts poetic hand. No matter how small a decision appears to be at the time that it is made, that decision will affect a persons life fore ver, or as Frost puts it, each and every choice will make all the difference.Langston Hughes makes use of an extended metaphor, the staircase, in Mother to Son. There are a multitude of possibilities as to what lies at the top of the staircase. In the linguistic context of the timeframe that this poem was written, the top of the staircase may represent the goals of the blacks. This could, for example, be a successful life.The narrator in the poem is a capture. She describes to her son that no matter what obstacles come in her way, she keeps climbing the stairs. Tacks, splinters, and other obstructions impede her ascent, but she refuses to set down on the steps. The nuisances could represent instances of discrimination.To delve deeper into the metaphors used here, a tack on a staircase is an item that must be placed at that place by another party. The tacks placed in the mothers path could then be a specific despotic incident performed by a white person. A splinter in the staircas e is a negative by-product of the staircase itself. Therefore, the mothers splinters may have been the results of her actions upon her ongoing journey towards success. The mother also makes reference to boards torn up. If part of the staircase were torn up or missing, then that particular step must be skipped. One small step does not comprise an entire staircase, so it is not infallible to actively use each and every step to make it to the top. Some other parts of the stairs may not have carpet on them. This would mean that if the mother fell, there is nothing to pad her fall, yet the hard wood. Not only would it hurt to stumble and fall, knowing there is no kind of safety net degrades ones sand of security.Despite the hardships that the mother faces, she keeps climbing towards her goal. She releases corners, unknowing of what skill lie practiced beyond each bend. She continues on to where she is sometimes goin in the dark. She cannot see what might happen next, but her on ly two options are to go unless or turn back.At this prognosticate, the mother advises her son, dont you turn back. Clearly, the only thing to do is remain on course up the stairs. She insists that he is not to deviate from walking up those steps. If he stop and settles in one spot, he will find out that it is more harder to continue from this point. Near the end of the poem, the mother is stressing to her son that it is imperative that he strives to reach the top of the stairs, regardless of the difficulties. She has done the same and even to this point she continues to climb.The mother is faced with only the choices of succumbing to a difficult life or triumphing in it. The poem is clearly a testament to her perseverance in that she can allege her son what she has done and that she is still trudging up those stairs.In general, both poems show how there really is no such thing as fate and that making decisions will affect a person for the rest of their lives. In fact, these ch oices will help guide the course of their lives. They rank us that even if ones choice seems like the less likely one, someone else has probably already made this decision. They also tell us that every decision, even a small one, is important.

Representation and Stuart Hall’s the Other

Representation connects marrow and speech communication to tillage. Theories about(predicate) how style is employ to nominate the military personnel * the reflective, Does delivery simply reflect a consequence which already exists out on that point in the institution of objects, flock and events? * the intentional Does delivery express wholly what the speaker or author or painter wants to say, his or her privately intended sum? * the make waterionist Or is kernel constructed in and through talking to? this perspective has had the most satisfying impact on cultural studies in recent years.Two major variants or models of the constructionist prelude the semiotic approach (Ferdinand de de Saussure) and the discursive approach (Michel Foucault). It is simple comme il faut to see how we might stock concepts for things we can perceive - volume or worldly objects, like chairs, tables and desks. scarce we withal form concepts of rather obscure and reverse things, which we cant in either simple right smart see, feel or touch. Think, for example, of our concepts of war, or death, or friendship or love.And, as we reach remarked, we also form concepts about things we never have seen, and possibly cant or wont ever see, and about people and places we have plainly made up. We may have a clear concept of, say, angels, mermaids, God, the Devil, or of Heaven and Hell. Culture Now it could be the case that the plagiarise map which I carry around in my head is totally diverse from yours, in which case you and I would mean or make sense of the world in totally contrary ways. We would be incapable of sharing our estimations or expressing ideas about the world to case-by-casely opposite.In fact, each of us probably does understand and interpret the world in a ludicrous and individual way. However, we ar able to communicate beca do we fate broadly the same abstract maps and thus make sense of or interpret the world in most similar ways. That is indeed what it delegacy when we say we belong to the same finish. Because we interpret the world in roughly similar ways, we ar able to build up a come a air divisiond culture of centres and thus construct a social world which we subsist together. That is why culture is sometimes defined in wrong of SHARED MEANINGS/ abstract MAPS.However, a shared conceptual map is not enough. We must also be able to fit or exchange moments and concepts, and we can unaccompanied do that when we also have access to a shared speech communication. actors line is in that respectfore the second frame of facsimile involved in the boilersuit execute of constructing convey. At the heart of the meaning process in culture, then, are two cerebrate systems of representation. The first enables us to give meaning to the world by constructing a set of correspondences or a chain of equivalences betwixt things -people, objects, events, abstract ideas, etc. and our system of concepts, our conceptual maps. The second depends on constructing a set of correspondences betwixt our conceptual map and a set of signs, put or organized into mixed speechs which stand for or represent those concepts. The relation between things, concepts and signs broods at the heart of the production of meaning in language. The process which links these three elements together is what we rally representation. 1. 2 lyric and representation Sheep, cartoon and abstract painting. Visual signs are what are called iconic signs.That is, they bear, in their form, a accredited resemblance to the object, person or event to which they refer. create verbally or spoken signs, on the other hand, are what is called indexical. 1. 3 communion the mandates The question, then, is how do people who belong to the same culture, who share the same conceptual map and who speak or write the same language ( English) accredit that the unequivocal combination of letters and sounds that makes up the word, TR EE, will stand for or represent the concept a large flora that grows in nature? The meaning is not in the object or person or thing, nor is it in the word.It is we who fix the meaning so firmly that, after a while, it comes to reckon natural and inevitable. It is constructed and fixed by the CODE, which sets up the correlation between our conceptual system and our language system. Codes fix the relationships between concepts and signs. They stabilize meaning at bottom different languages and cultures. One way of thinking about CULTURE is in terms of these shared conceptual maps, shared language systems and the codifications which govern the relationships of translation between them.This translatability is not given by nature or fixed by the gods. It is the result of a set of social conventions. To belong to a culture is to belong to roughly the same conceptual and linguistic universe, to know how concepts and ideas transubstantiate into different languages, and how language can be interpreted to refer to or reference the world. To share these things is to see the world from within the same conceptual map and to make sense of it through the same language systems. Inuit and English terms of snowy weather Does this necessarily mean they experience the snow differently? . 4 Theories of representation Reflective approach meaning is thought to lie in the object, person, idea or event in the real world, and language functions like a mirror, to reflect the true meaning as it already exists in the world. As the poet Gertrude Stein once said, A rose is a rose is a rose. In the fourth century BC, the Greeks used the whim of mimesis to explain how language, even gulp and painting, mirrored or imitated Nature they thought of Homers great poem, The Iliad, as imitating a heroic series of events.So the theory which says that language bestows by simply reflecting or imitating the truth that is already there and fixed in the world, is sometimes called mimetic. And if s ome unity says to me that there is no such word as rose for a plant in her culture, the actual plant in the garden cannot resolve the failure of communication between us. deep down the conventions of the different language figures we are using, we are both right -and for us to understand each other, angiotensin converting enzyme of us must learn the code linking the flower with the word for it in the others culture.Intentional approach. (the opposite case. ) It holds that it is the speaker, the author, who imposes his or her unique meaning on the world through language. Words mean what the author intends they should mean. Again, there is some point to this argument since we all, as individuals, do use language to read or communicate things which are special or unique to us, to our way of seeing the world. However, as a general theory of representation through language, the intentional approach is also flawed.We cannot be the sole or unique source of meanings in language, since that would mean that we could express ourselves in in all private languages. But the essence of language is communication and that, in turn, depends on shared linguistic conventions and shared codes. Language can never be wholly a private game. Our private intended meanings, however personal to us, have to enter into the rules, codes and conventions of language to be shared and understood. Language is a social system through and through.This delegacy that our private thoughts have to accomplish with all the other meanings for words or images which have been stored in language which our use of the language system will inevitably trigger into action. Constructivist approach The third approach recognizes this public, social character of language. It acknowledges that neither things in themselves nor the individual users of language can fix meaning in language. Things dont mean we construct meaning, using representational systems concepts and signs.We must not confuse the material w orld, where things and people exist, and the typic practices and processes through which representation, meaning and language operate. Constructivists do not deny the existence of the material world. However, it is not the material world which conveys meaning it is the language system or whatever system we are using to represent our concepts. It is social actors who use the conceptual systems of their culture and the linguistic and other representational systems to construct meaning, to make the world meaningful and to communicate about that world meaningfully to others.Representation is a practice, a kind of work, which uses material objects and effects. But the meaning depends, not on the material quality of the sign, solely on its emblematic function. It is because a particular sound or word stands for, symbolizes or represents a concept that it can function, in language, as a sign and convey meaning or, as the constructionists say, signify (sign-i-fy) 1. 5 The language of r elations lights We represent or symbolize the different colours and classify them according to different colour-concepts.This is the conceptual colour system of our culture. We say our culture because, of course, other cultures may divide the colour spectrum differently. Whats more, they certainly use different actual words or letters to identify different colours what we call red, the French call rouge and so on. This is the linguistic code -the one which correlates certain words (signs) with certain colours (concepts), and thus enables us to communicate about colours to other people, using the language of colours.But how do we use this representational or symbolic system to regulate the traffic? Colours do not have any true or fixed meaning in that sense. Red does not mean Stop in nature, any more than Green means Go. In other settings, Red may stand for, symbolize or represent Blood or Danger or Communism and Green may represent Ireland or The Countryside or Environmentalism. Eve n these meanings can change. In the language of electric plugs, Red used to mean the connection with the positive charge but this was arbitrarily and without score changed to BrownBut then for many years the letrs of plugs had to attach a s1ipof paper telling people that the code or convention had changed, otherwise how would they know? Red and Green work in the language of traffic lights because Stop and Go are the meanings which have been assigned to them in our culture by the code or conventions governing this language, and this code is widely known and almost universally obeyed in our culture and cultures like ours though we can well animadvert other cultures which did not possess the code, in which this language would be a complete mystery.Does it matter which colours we use? No, the constructivists reason. This is because what signifies is not the colours themselves but (a) the fact that they are different and can be distinguished from one another and (b) the fact that the y are organized into a particular sequence. What signifies, what carries meaning is not each colour in itself nor even the concept or word for it. It is the difference between Red and Green which signifies. If you couldnt differentiate between Red and Green, you couldnt use one to mean Stop and the other to mean Go. The simplest way of marking difference is, of course, by means of a binary opposition. Saussures revolutionary proposition = a language consists of signifiers, but in order to produce meaning, the signifiers have to be organized into a system of differences. It is the differences between signifiers which signify. ) In principle, any combination of colours like any collection of letters in written language or of sounds in spoken language would do, provided they are sufficiently different not to be confused.Constructionists express this idea by saying that all signs are arbitrary. Arbitrary means that there is no natural relationship between the sign and its meaning or c oncept. Signs are arbitrary. Their meanings are fixed by codes. Since Red only means Stop because that is how the code works, in principle any colour would do, including Green. It is the code that fixes the meaning, not the colour itself. This also has wider implications for the theory of representation and meaning in language. It means that signs themselves cannot fix meaning.Instead, meaning depends on the relation between a sign and a concept which is fixed by a code. core is relational. 1. 6 Summary Representation is the production of meaning through language. Constructionists argue we use signs, organized into languages of different kinds, to communicate meaningfully with others. Languages can use signs to symbolize, stand for or reference objects, people and events in the so-called real world. But they can also reference imaginary things and fantasy worlds or abstract ideas which are not in any obvious sense part of our material world.There is no simple relationship of reflec tion, imitation or matched correspondence between language and the real world. The world is not accurately or otherwise reflected in the mirror of language. Language does not work like a mirror. kernel is produced within language, in and through various representational systems which, for convenience, we call languages. Meaning is produced by the practice of representation. It is constructed through signifying i. e. meaning-producing- practices. How does this intromit place? In fact, it depends on two different but related systems of representation.First, the concepts which are formed in the mind function as a system of mental representation which classifies and organizes the world into meaningful categories. If we have a concept for something, we can say we know its meaning. But we cannot communicate this meaning without a second system of representation, a language. Language consists of signs organized into various relationships. But signs can only convey meaning if we possess CODES which bear us to translate our concepts into language -and vice versa. These codes are crucial for meaning and representation.They do not exist in nature but are the result of social conventions. They are a crucial part of our culture our shared maps of meaning -which we learn and unconsciously internalize as we become members of our culture. Meaning is not fixed. For many centuries, western societies have associated the word BLACK with everything that is dark, evil, forbidding, devilish, atrocious and sinful. Yet perception of black people in America in the 1960s changed after the phrase Black is Beautiful became a popular shibboleth -where the signifier, BLACK, was made to signify the exact opposite meaning (signified) to its previous associations.In Saussures terms, Language sets up an arbitrary relation between signifiers of its own choosing on the one hand, and signifieds of its own choosing on the other. Not only does each language produce a different set of signifi ers, articulating and dividing the continuum of sound (or writing or drawing or photography) in a distinctive way each language produces a different set of signifieds it has a distinctive and thus arbitrary way of organizing the world into concepts and categories (Culler, 1976, p. 23).

Balsara Used to Its Advantage

Explain the environmental factors which Balsara apply to its advantage. BALSARA USED TO ITS ADVANTAGE IN INDIA. with clove oil (which has been tradition every last(predicate)y regarded in India as an effective stay to tooth decay and tooth ache) as a unique selling proposition IN MALAYSIA There was good response to Miswak also in the Muslim henpecked Malaysia. Its promotion highlighted the fact that miswak (Latin Name Salvadora Persica) was a plant that had been used for centuries by as a tooth cleaning twig. It had reference in Koran.Quoting from Faizal-E-Miswak, it was pointed verboten that prophet Mohammed used miswak before sleeping at night and aft(prenominal) awakening. The religious appeal in the promotion was reinforced by the findings of scientists all over the world, including Arabic ones, of the antibacterial property of clove and its ability to disallow tooth decay and gums. IN USA Market intelligence revealed that there was a growing preference in the advanced counties for nature based products. Balsara fasten up with Auromere Imports Inc. (AAII), Los Angeles.An agency established by American followers of Aurobindo, an Indian philosopher saint. Eight months of intensive R &038 D enabled Balsara to develop a tooth paste containing 24 herbal ingredients that would satisfy the required parameter. Auromere was voted as the No. 1 toothpaste in North Eastern USA &8212&8212&8212&8212&8212 The product line was broaden by introducing several variants of Auromere. A saccharine free toothpaste was introduced. It was found that bunch and menthol were taboo for users of homoeopathic medicines.So a product free of such mints was developed. Auromere white Mint for the young and Auromere Cina Mint containing a combination of cinnamon and hazelwood were also introduced BALSARA EXPLOITED THESE SENTIMENTS. In the case of Balsara there was increased requisite for products which were herbal, organic etc from the customers. The marketing mix was designe d to take advantage of the alike whereby it included natural and herbal products and private label brands to customers who were willing to overcompensate for the same.

Case Study Team and Team Processes

In the plate study Team and Team Processes, view as A and soak up B have two different concepts of what is squad subject field. Johnson (2009) states that, a police squad is a type of collection. Consequently, whole groups argon groups, earmarkd not all groups argon police squads. The following three interventions result talk about dispute care, division conflict, and striving toward the same goal. This paper will converse the case study variances in Nurse A and Nurse B team ups. In the following paper I will classify a minimum of three interventions to recommend wooing concerns expressed by Nurse B.The interventions organism discussed are conflict management, role conflict, and striving toward the same goal. In closing, the recommended interventions will be justified and explanation. A group consists of two or much people who interact with separately other and share a commons purpose (Erofeev, Glazer, & deoxyadenosine monophosphate Ivanitskaya, 2009). A team i s a type of group (Erofeev, Glazer, & Ivanitskaya, 2009). Teams are a critical fragment of any group, peculiarly within health care organization.Each soul on a team plays a vital role in ensuring that all needs are met, task are completed daily, and patients are being cared for properly. Teams are an pregnant portion of any organization, particularly within healthcare. Each person on a team plays a vibrant part in confirmatory all organization prerequisites are met, undertaking are complete regularly, and patients are properly being cared for. Teamwork and collaboration between all health professionals results in high quality clinical care, and increased job satisfaction for ply (Begley, 2009).When team constituents disagree on the same goal, usually it ends in conflict among the team. Healthcare managers understand it is important to control and manage conflicts within the organization. The rudiments to positive conflict management is for both teams to assist in solvent t he conflict and problem oppose to proving each other wrong. In the case study Nurse B express concerns regarding working with equivalent faculty members of the functional team. The moral and atmosphere of the team is increasingly deteriorating.In addition, the teams job contentment and desire to go to work has earnestly been impacted. For a team to be effective providing quality care, the atmosphere of the team should be received and respected. Better outcomes will be achieved when team members encompass supportive team atmosphere and an empowering team contact with clear and conjointly developed goals, an appropriate mix of skill and expertise, and rewards links to team work (Proenca 2007). After additional analysis of the case study, conflict management among team members should always be addressed.Resolving conflict can be a continuous balancing act for healthcare staff because it is demanding and confusing. infringe management is vital for the success of healthcare organiz ations. Learning, as an organization, to constructively manage and deliver the commoditys in conflict situations is a foundational construct of leadership and management (Ledlow, 2009). shortly six different conflict styles exist (1) accommodating, (2) avoiding, (3) collaborating, (4) competing, (5) compromising and (6) problem solving.The surgical team displays conflict style of avoiding potential disruption outweighs the benefits of resolution, gathering information supersedes immediate decision making, others can resolve the conflict more in effect and issues seem a result of other issues, (Ledlow, 2009). Nurse B quite of having to contract the Physician Assistant regarding the issues, should have been comfortable enough to address the concern with the physician. The surgical team of Nurse B is experiencing role conflict.Conflict arises when a focal persons ideas of his or her requirements are incongruent with expectations from roles set members (Erofeev, Glazer, & Ivanitsk aya, 2009). In healthcare organization it is important for all staff to know and understand his or her role. For Nurse B team to be an effective and successful team each member should rate what type of teams is essential and mutually allows the job to get done. When the teams comes together the run will demonstrate group cohesion. Once the team is established, each member must(prenominal) continuously try to strive towards the same objectives and goals.A good recommendation for Nurse B surgical team is preventive techniques. Intervention always help to improve situations among the team. Intervention can be contract conflict resolution or training sessions, team structure make by changes, and developing guidelines identifying team members roles. Intervention provides training for team members on what procedures are current and procedures no longer being utilized. Goal displace training leads to greater effectiveness at the individual level and ameliorate team efficiency (Erofe ev, Glazer, & Ivanitskaya, 2009).In conclusion, the surgical team of Nurse B will be effective once teams members identify his or her conflicts and works as a team, consequently purgation the effectiveness and value of the unit. In a team, individuals actions are interdependent and coordinated, each member has a specified role, and members share common task goals or objectives (Erofeev, Glazer, & Ivanitskaya, 2009). Conflict management and role conflict can halter the success of a team. Role conflict arises when a focal persons ideas of his or her requirements are incongruent with expectations from role set members (Erofeev, Glazer, & Ivanitskaya, 2009).Communication and trust is important to any team with a healthcare organization. A key element to healthy group dynamics is role expectation or communication. Healthcare managers role is to go through that every person of the team understands what his or her role are. . Healthcare administrators must take steps to design b etter teams, train team members to work together, manage team performance, structure the work performed by the team and provide support to team members (Erpfeev, Glazer & Ivanitskaya, 2009).