Tiffany & Company

Tiffany & Co. BIRAC Analysis Tiffany & Co. BIRAC Analysis Aneisha Thurman University of Phoenix MBA 570- Sustainable Customer Relationships celestial latitude 1, 2008 Introduction The BIRAC Analysis on Tiffany’s & Co., a rush minister jeweler and specialty retailer with collective military headquarters in New York, New York get out be employ to identify potential strategic swaping alternatives. Although, Tiffany & Co. has had some(prenominal) success and continues to grow, this BIRAC will entrust new marketing strategies as rise up as a new target market that they meet nonetheless to tap into. With the jewelry industry being fiercely competitive, Tiffany & Co. has everlastingly stood out as a premier fine jeweler. They have strong recognition inside and impertinent of the U.S. This analysis of Tiffany & Co. will seek to explore marketing strategies for getting middle figure customers while maintaining their high-end customers and image. Background Charles Lewis Tiffany founded Tiffany & Co. in 1837, when he assailable a store at 259 Broadway in downtown Manhattan. Tiffany & Co. is a guardianship company (NYSE: TIF) that operates through its subsidiary companies (“ accompany/ Co.”). The bon ton’s principal subsidiary, Tiffany & Co.

is a high-end jeweler and specialty retailer, whose merchandise offerings accept an extensive selection of jewelry as well as timepieces, sterling silver/silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany & Co. and other subsidiaries, the play on is engaged in product design, manufacturing, and business! -to-business retail activities (Tiffany.com, 2008). They employ close to 8,800 people around the world. Their current corporate structure was perfect in 1984, when they were incorporated to purchase the original company. At January 31, 2008 the party operated 70 Tiffany & Co. stores in the U.S. and 114 international stores. Tiffany’s geographical compound for 2007 is as follow: The U.S. represents 59% of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper