Align Technology

correct Technology, Inc. is a medical device partnership who pratices the design, devise and marketing of Invisalign, the worlds leading invisible orthodontic increase. Invisalign is a series of clear, removable aligners that both orthodontists and general dentists substance abuse to straighten their patient roles teeth. By aquiring the precise virtual visualize of a patients teeth, manipulating this image of the teeth in cocksure increments, creating positives of these positions, and then manufacturing thin plastic, invisible negatives of the teeth at from each one stage of the treatment, the confederacy offered clear, removable appliances that in effect straightened a patients teeth. With more than twenty jillion unique aligners do to date, Align is one of the largest manufacturers of mass customized products in the world. However, the company was nonoperational far from profitable, and its technology had non in time been widely recognised as the treatment of choic e by orthodontists. The problem being that the get hold of for Aligns product fell wretched of its manufacturing capacity and therefore, the company was not meeting its financial targets. With an come selling price of $1,600 per depicted object at an average represent of $1,800 the company would never constitute its targeted 50% gross margins by the end of the year (Bowen, p.1).

Align is operating under a customizable made to indian society strategy, while maintaining 20% above bespeak excess. Align take to find the correct mixture of demand and supply inwardly its own manufacturing process. Challenge The challenge for Align is that their gross gr! oss revenue demand is not as lavishly as they had antecedent forecasted. As a result Align is overproducing their product, thus losing profits. The company sees the potential for growth however, Align is currently over producing a product at tremendous exist with few orders cuddle path in. The problem is Aligns capacity is overly high and has to be reduced in a cost economical manner without causing the wait time for product rescue to increase from...If you want to get a wax essay, order it on our website: OrderCustomPaper.com

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