Marketing Plan For A New Product

food market placeING PLAN 1. INTRODUCTION Company stimulate: MIREA CO., LTD Establish: Apr 14th 2007 pledge swell: USD 100,000 Business mountain chain: Trading office produc Ideas: We would alike(p) to introduce 1 recent product to grocery Vietdic (Electronic Dictionary) 2. full stop rate MARKETING ANALYSIS bone up ANALYSIS OPPORTUNITY: Being WTO member, Vietnam attracts much FDI including Korean FDI. As a consequence, number of Korean pack staying in VN increase. in that spatial relation be around 10,000 Korean people in capital of Vietnam city, 60,000 in Ho ki Minh city (Korean investors, Korean place-wives and kids). This leads to a high demand for communicating with Vietnamese people. (resources capital of Vietnam Korean association). Recognizing an increase in Korean FDI in Vietnam, to a greater extent and more people apply for Korean linguistic communication course. thither are 3 universities in capital of Vietnam having Korean dustup department (Hanoi national university, Hanoi university and University of social sciences & humanities) with around evidence students each year. This create market for tools helping communication among Korean & Vietnamese such as Viet-dic.

thither is no electronic dictionary which have juncture to translate from Korean-Vietnam & Vietnam-Korean in VN now THREAT There is threat of new entrants: technology develops quickly, easy to reach an imitation. STRENGTH -Mirea co., ltd có ưu thế độc quyền phân phối Viet-dic tại Vn helplessness: 3. INDENTIFYING MARKET SEGMENTS AND TARGETS 3.1 MARKET SEGMENTATION Factors used to divide market: - geographic figure: Big cities and others - Benefits: convenience, fashion, multi-functions. - Users: Korean investor, Korean house-wives and kids, Korean students, signal market: 02 SEGMENTS Segment 1: Korean investors + Korean house wives + Korean kids + Korean student who are studying in Vietnamese department in Hanoi & HCM city. Segment 2: Vietnamese students who are studying Korean language, Korean...If you want to doctor a full essay, order it on our website: Ordercustompaper.com

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