Knowledge gap

The intimacy gap hypothesis presumes that you will know more than to the highest degree these topics than people whose educational aim is economic crisiser than yours, even if the topics dont forthwith concern your everyday life. -Stated by Telephone, Donahue and Alien in their 1970 article they give tongue to the nation Is divided Into two distinct segments a group of collapse educated people who know more about most things and those with low education who know less. Low Socio-economic status (SEES) be slightly delimit by education level but also have little or no knowledge about public affairs issues, are disconnected from news events and Important new discoveries, and usually arent concerned about their lack of knowledge. High Socio-Economic Status Are the opposite of Low SEES Public Affairs issues -According to the knowledge gap theory most people educe knowledge as a topic becomes more heavily cover by the mint candy media, but the higher educated segment of th e population will gain more knowledge.Knowledge gap says nothing about the individuals infixed intelligent, the theory is just saying that high-educated people have several advantages. such as 1. A salienter level of stored knowledge on a variety of topics. 2. Better wariness, comprehension, retention, and greater communication skills. 3. More reliance on the information-oriented print media rather than the entertainment-oriented non-profit media 4. Greater numbers of relevant social contacts or friends who are probable to be knowledgeable about and discuss pubic affairs topics. Low SEES fucking be called Medal Poor -High SEES can be called Media Rich Programmatic Research- is research that builds on itself, where one study outcomes force out questions and other researchers take up the challenge to answer. Points that might reduce the knowledge gap 1 . The type of issue, especially an issue that really gets peoples attention 2. The size and type of community small, rural, ho mogeneous areas have lower gaps clues with pluralistic subcultures have higher gaps. 3. Owe much and what type of media coverage a topic gets cigarettes link to cancer is constantly in the news (lower gaps) knowledgeable harassment incidents get intense but inconsistent coverage (Higher gaps) 4. An Issues level of conflict such as police brutality (lower gap) vs.. Covers about urban revitalization (higher gaps) 3 early concepts explored 1 . Socio-economic deficits 2. Differences -sasss Interest in topics became the first research. Print Media is more informative than TV.High SEES group still watches newscast -sasss focused on health, environment, and new technology. Communication campaigns became designed to educated or persuade and idiot box interest increased. Politics became a focus -Higher SEES use Schemata. Chapter 27 prescript of relative constancy -Charles Scripps 1959 released economic report of media. -Macombs used the observations from Scripps to offer a theory called the Principle of Relative Constancy. Some of his predictions were 1 . The proportion of money, viewed as a part of the gross national product(GNP), spent on the plenteousness media remains fairly constant over time. The Constancy aspect. 2. Because the economy varies from wave to depression, the GNP also will vary. The relative part of the theory. 3. Because the expenditures on mass media are relatively constant, new media must fight it out with real media. This is the functional equivalence part.Chapter 28 Cultivation -The media-culture connection got its first great push from the Payne Fund studies in the asses and asses, an investigation of the impact of movies on offspring people. Payne Fund Findings -George Greener Violence index -Grinners definition of violence the overt locution of physical force (with or thou a weapon, against self or others) compelling action against ones will on pain of being appal and or killed or threatened to be so victimized as part of the plot. Cultivate -Two types of Cultivation -Mainstreaming a relative commonalty of outlooks that video recording tends to cultivate Resonance -suggest the power of television to influence popular imagery increases when seen on the screen resonates with the viewer seems consistent with experience it is more likely incorporated into the persons notion of reality.