Exploratory Research on Pizza Heaven Essay

1. wildcat look is a form of research conducted for a chore that has not been all the way subtendd. It helps determine the best research design, entropy collection method and selection of subjects. correct from the definition of exploratory research we ignore see, that it is done in order to define the problem and to help understand in which direction the further research should go. searching research is preliminary, and is not conclusive, the quality of teaching provided is not perfect, and overly the focus root chosen(40people) was not really representing the whole of the students at westerly coast.Therefore they should not provided implement the findings, because the data provided by 40 students might not be relevant to all student at West coast. 2. The problem pizza pie Heaven has approach is that their sales have slipped. That could be collectible to ambition from national chains much(prenominal) as pizza pie Hut or Dominos, so questions about competition sh ould be asked.(Because potential clients might akin something about the competitors more e. g.pizza itself, delivery, atmosphere in restaurants) excessively, they noted that the selection was often unequal Sales could have slipped, because of the range of products pizza pie Heaven offers, so that topic has to be covered as well, including questions about refreshing possible pizzas. (Because it may be that competitors ar offering some types of pizza that Pizza Heaven dont have) A reduce in sales mess in addition be repayable to worthless customer service, so that topic should also be covered.People said that pizzas were usually dry and cold why? perhaps delivery took too long, that should be explored in more details. 3. tread One Establishing the invite for Marketing look for The need is already established, as thither is a decrease in sales shout devil Defining the Problem So the problem is a decrease in sales, due to what ? Step Three Establishing Research Objecti ves expectant Competition? Poor range of products? motive better customer service? those argon the questions to ask. Step Four find Research Design.Descriptive and Causal Research should be done. Step Five Identifying Information Types and Sources essential data should be collected, but also secondary data could be of a little use, for example if the sales dropped boilers suit and not and by Pizza Heaven, due to crisis or some new(prenominal) reason Step Six Determining Methods of Accessing data We should have people ask the question, and also questionnaires coming with each pizza could help. Step Seven Designing Data collection FormsCan be questionnaires(must be worded objectively, clearly, and without bias in order to pass with respondents), surveys, or both can be done through email (although there is only a 5% reception rate) Step Eight Determining examine Plan and surface Sample Size should surely be more than 40 people from one location. Also a sample should be re presentative, e. g. not only student of age 18-20, but also every other age groups. Step Nine Collecting Data Step Ten Analyzing Data Step cardinal Preparing and Presenting the Final Report.